ALBA was founded in 2018 by Sara Holt and Cecilie Refsum. 10 years after being colleagues in Sara’s children store Propello at Stabekk, our roads crossed again in the desire to make timeless quality items. Together we have 7 children, two dogs, husbands and houses to maintain, but are thankful for still having the energy and the desire to be creative entrepreneurs. We both love design, nature, food, family and friends and have lived long enough to know our values and what’s important to us. Our motto is “Don’t care too much about what others think, be good and do your best; we are all just human beings.”

Sara has a master’s degree in business and has studied design history. She has experience from fundraising, retail and e-commerce.
Cecilie has a degree in merchandising and has been working in retail for more than 30 years.
She also works as a photographer and stylist and takes all our beautiful pictures.

Together we feel like a dream team!

Feel free to contact us any time at

ALBA means sunrise in Italian – and we wish you a wonderful day!

Cecilie and Sara

Cecilie - About us
Sara - About us