ALBA was founded in 2020 by Sara Holt and Cecilie Refsum. 10 years after being colleagues in Sara’s store Propello at Stabekk, our roads crossed again in the desire to make timeless quality items. Together we have 7 children, two dogs, husbands and houses to maintain, but are thankful for still having the energy and the desire to be creative entrepreneurs.

Sara has a masters degree in business and has studied design history. She has experience from fundraising, retail, e-commerce and start-ups.
Cecilie has a degree in merchandising and has been working in retail for more than 30 years.
She also works as a photographer and stylist and takes all our beautiful pictures.

Solmaz joined ALBA as a partner in the beginning of 2022.
Solmaz will complement us and also add a new flair and knowledge into our universe. Solmaz has experience from retail, fashion and as a professional DJ. With her in our team we feel more fulfilled and stronger, and the femininity is underlined.

We are very happy and pleased to welcome Solmaz into our team.

Together we feel like a dream team!

Feel free to contact us any time at

ALBA means sunrise in Italian – and we wish you a wonderful day!

Cecilie, Sara and Solmaz

Cecilie - About us
Sara - About us